A plan on one page. Actionable tomorrow.

Almost nobody needs a 50-page social media strategy. What you actually need is a clear answer to three questions: Who do we want to reach? What do we want to trigger in them? And what do success and failure concretely look like?

If one of these questions is open in the room, or if multiple people on the team give different answers, a workshop is worth it. At the latest then. Everything else is gut feeling — and social media stops being a marketing channel, becomes a lottery.

A good strategy workshop achieves in one day what many companies take months for: decisions. We come prepared with data, market analyses and ideas — and moderate so that at the end there are conclusions, not just meeting notes.

After a workshop you have a one-page strategy document that serves as a guardrail for the whole year. Teams that previously worked in parallel suddenly know what they're paying into. And decisions that kept getting escalated upward can now be made within the team itself.

We don't build strategies that collapse without an agency. At the end of our workshops you always have something tangible to take forward yourself: an editorial plan, a KPI table, a role plan for the team. Whether you keep working with us afterward or not — that's your decision, not one forced by dependency.

If you want, we accompany the rollout. If you do it internally, we're on call. In both cases, the plan stands on its own legs.