Why social media only works long-term
Anyone starting today expecting results in three months has misunderstood social media. Algorithms on Instagram, TikTok and co. reward one thing above all: consistency. Accounts that deliver regularly get pushed further by the platform. Accounts with gaps fall behind. That's exactly why we work in twelve-month engagements instead of short campaigns.
In the first quarter we understand your brand, your audience and the signals that work for your target group. From month four the learnings kick in, from month six we see clear patterns in reach and engagement. Only from then on does it really become predictable what you can get out of social media.